Challenge was to rebrand ChumpCar World Series to ChampCar Endurance Series. ChampCar is an "automotive endurance races held on paved road race courses across North America. The races range in length from 6 to 38 hours."
The rebrand was created with a slant to evoke speed and motion of racing. The yellow band around the emblem symbolizes the versatility of the different race tracks that ChampCar participates on.
After analyzing ChampCar's competitors, the color pallet above was chosen to help this series stand out amongst other brands.
Different versions and colors of the logo were carefully chosen for different sizing or background usage.
Promotional items created for participants and spectators.
Logo revamp was created with Linespace.