I was directly involved in the Foundation's ad campaigns, social media graphics creations or approvals, blog graphics, e-commerce, and more. Our team was able to create a self-sustaining paid digital campaign through multiple social media platforms.
Ad campaigns were proven to be successful. Growth was seen in all of the following: social media followers, lead generation, website traffic, and donations.
Social media data was used to influence how graphics were created based on color, imagery, and storytelling.
Social media was used to showcase the work the Foundation had accomplished. It was also used as a tool to direct supporters to the online store for occasional sales.
Using MailChimp we were able to communicate with more than 180k donors. The design team was tasked with providing graphics to accompany e-newsletters. My main role would include creating and laying out emails, as well as providing final approval for emails that were ready to be sent.
