While at the Foundation, I oversaw the development of both annual mass mailers.
I was entrusted to execute and work alongside print vendors to create an elevated direct mail piece. Over 120k people received these mailers twice a year.
I was entrusted to execute and work alongside print vendors to create an elevated direct mail piece. Over 120k people received these mailers twice a year.
Our team tested two different versions, which had a major influence of the next mailer that was sent.
Version 1: Multi-piece mailer complete with a letter from the chairman, a 12-page booklet, a business reply envelope, and an exterior envelope to hold all of the components together.
Version 2: Accordion fold with tearaway self-mailer.
This mailer featured a letter directly from the chairman, which was also accompanied by 4 impact stories of that year. This was the first time the Foundation used a self-mailer, a more cost-effective option.
We later analyzed data on the two different types of mass mailers. The results collected influenced which version the Foundation would use next to help maximize donations.
Other print collateral consisted of marketing cards, one pagers, advertisements, booklets, packets, letterheads, invitations, folders, merchandise, banners, step & repeats, and more.
